We are very pleased to announce the launch of our new BeFraudAware campaign with the Fraudster Fighter video and contest.
This is the second phase of our long-term social marketing campaign to raise awareness about the warning signs of investment fraud. Through Fraudster Fighter, we are building on the success of our initial multi-media, multi-lingual, multi-award-winning fraud awareness campaign launched in 2011.
Our goal is simple: We want British Columbians to fraud-proof themselves. We also want British Columbians to support our enforcement efforts by recognizing and reporting investment fraud.
The Be Fraud Aware campaign that launched today aims to do just that through digital media, including Facebook, YouTube, and Twitter. At the heart of the campaign is an entertaining video and an educational contest that showcase the warning signs of investment fraud.
We hope you like the new video. We encourage you to watch it and enter the contest to win a MacBook Air.
Discover you investor personality
I met Garth Rustand several years ago before he started Investors Aid Co-Operative of Canada. He had worked in the financial services industry for over 10 years so he understood how the industry worked. At the time I met him, he talked about consumers having a hard time understanding the complexities of investing in the […]