On October 11, we announced our three-year fraud awareness campaign, which starts by focusing on BC’s Chinese and South Asian communities. We are excited about the many different components of our “Be Fraud Aware” campaign, which includes advertising in a variety of media.
In this blog post, I want to introduce you to the updates we’ve made to InvestRight, and the in-language campaign website.
Let’s begin with updates we’ve made to InvestRight.org.
If you are familiar with the website, you will know that it went live in October 2006. Last year, we redesigned the website, adding additional content and sections to help people invest wisely.
In June 2010, we updated our Chinese landing page and added a Chinese version of the InvestRight Guide to Investing.
This month, to supplement our “Be Fraud Aware” campaign, we’ve added a Punjabi version of the Guide to Investing, along with a landing page. Like the Chinese landing page, we added information that will help people make informed investment decisions.
On the Chinese and Punjabi landing pages you will find links to our new “Be Fraud Aware” campaign website. You can also get to this website through a “light box” that will appear when you open InvestRight. If you choose to close the light box, it will not appear again, and you can use the banners to get directly to the campaign website from the homepage.
The campaign website is available in three languages – English, Punjabi & Chinese. On it, you will find posters on the bottom of the page that you can print off and put up in your local church or community centre. There are also videos on the Fraud Watch page that give you a sense of the damage an investment fraud can do to someone’s life.
We’ll talk more about the videos in a future blog post. For now, take a look at our campaign website, and let us know what you think.
January 31, 2008 Vancouver – The British Columbia Securities Commission is warning the public to look out for possible affinity frauds when using social networking websites that facilitate or advertise meetings related to investment products and seminars. Websites, like Meetup.com and Craigslist.org, allow people to create groups around investing strategies or advertise seminars for […]
We’ve recently published a revised Useful Links page on InvestRight. We updated the page to make links used for research and background checks easier for investors to find and reference. We’ve also eliminated some duplication by cross-linking to our corporate website, which hosts links to stock exchanges, self-regulatory organizations (IIROC, MFDA, etc.), public company disclosure, […]