Personality Matters When it Comes to Investing

The British Columbia Securities Commission (BCSC) today released the Smarter Investor Survey, national research that examines client-advisor relationships in Canada, and introduces a new lens for understanding how personality affects Canadians’ investment decisions.

The study identified five distinct personality types among survey takers, each representing a common set of traits known in academic circles as the “Big 5” personality traits. This research showed that personality matters when it comes to how you invest, and is the basis of the Smarter Investor Personality Quiz.

The quiz asks the same personality question as the Smarter Investor Study. It then calculates the scores of quiz-takers on each personality trait and sorts them into one of the five personality types: Confident, Diligent, Impulsive, Reserved, and Tumultuous.

The quiz results give an overview of the strengths and weaknesses of each personality in terms of investing.

Take a few minutes to do the personality quiz and discover your personality type. You may be surprised at the results!

Once you’ve finished the quiz take some time to go through the videos and other tools presented to you on the results page. Also, take the time to share your results and the quiz with your friends, family and colleagues.

Suggested Reading

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BCSC InvestRight Fee Guide: Understand the Costs of Your Investments

Scope of BC and Alberta's private capital markets

More Resources

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In your community this month – June 2011

In your community this month BCSC staff ambassadors tour the province, helping people to protect themselves from fraud and unsuitable investments. Our goal is to enable BC investors to develop critical thinking skills so they can become more informed of steps they should take to protect themselves when investing. Where we are this month Victoria […]