The BC Securities Commission conducted the National Smarter Investor Study among Canadians aged 35+ to assess what Canadians know, feel, and do when it comes to investing.
This study also introduced a new way of understanding investing behaviour—Personality. It identified five distinct personality types among survey takers, each representing a common set of traits known in academic circles as the “Big 5” personality traits. This research showed that personality matters when it comes to how you invest, and is the basis of the Smarter Investor Quiz.
The Smarter Investor Quiz asks the same personality questions as the survey. It then calculates the scores of quiz-takers on each personality trait and sorts them into one of the five personality types.
Each personality is defined by an approach to investing and working with an advisor that showed up in the research. The quiz results give an overview of the strengths and weaknesses of each personality in terms of investing. We round this out with videos and other tools that can help people of all personalities become smarter investors.