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Get fit – “financially fit” that is, and win big

If you’re a young Canadian between 15-to 21-years-old, be prepared to get fit – financially fit, that is – and have fun doing it while challenging and competing against friends and other youth across the country.

The Canadian Securities Administrators (CSA) ‘Financial Fitness Challenge’, an online contest that uses videos, Facebook and Twitter tips to help youth increase their financial literacy begins today. Young Canadians will have the chance to win an Apple® iPad or a grand prize of $2,000 for participating in the contest.

The Financial Fitness Challenge runs from February 15 to April 15, 2011 and uses interactive tools and scenarios to raise awareness of important financial concepts such as balancing needs versus wants, budgeting, saving and investing. This year, there are four new entertaining and informative videos featuring “Buck,” an animated host who tells it like it is when it comes to budgeting, credit cards, investing and online or investment fraud.

The bilingual contest is open to Canadians ages 15 to 21 and offers them the opportunity to invite friends to join the Challenge, and to compete and engage with contest participants at a local and national level. Close to 60,000 youth actively participated in the challenge over the past four years.