On October 11, we announced our three-year fraud awareness campaign, which starts by focusing on BC’s Chinese and South Asian communities. We are excited about the many different components of our “Be Fraud Aware” campaign, which includes advertising in a variety of media.
In this blog post, I want to introduce you to the updates we’ve made to InvestRight, and the in-language campaign website.
Let’s begin with updates we’ve made to InvestRight.org.
If you are familiar with the website, you will know that it went live in October 2006. Last year, we redesigned the website, adding additional content and sections to help people invest wisely.
In June 2010, we updated our Chinese landing page and added a Chinese version of the InvestRight Guide to Investing.
This month, to supplement our “Be Fraud Aware” campaign, we’ve added a Punjabi version of the Guide to Investing, along with a landing page. Like the Chinese landing page, we added information that will help people make informed investment decisions.
On the Chinese and Punjabi landing pages you will find links to our new “Be Fraud Aware” campaign website. You can also get to this website through a “light box” that will appear when you open InvestRight. If you choose to close the light box, it will not appear again, and you can use the banners to get directly to the campaign website from the homepage.
The campaign website is available in three languages – English, Punjabi & Chinese. On it, you will find posters on the bottom of the page that you can print off and put up in your local church or community centre. There are also videos on the Fraud Watch page that give you a sense of the damage an investment fraud can do to someone’s life.
We’ll talk more about the videos in a future blog post. For now, take a look at our campaign website, and let us know what you think.