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BCSC Asks Investors to Slow Down & Think Before Investing

BCSC asks investors to slow down and think before investing
To mark Fraud Prevention Month, the BCSC is encouraging investors to slow down and think before investing to avoid becoming the victim of a social media-based fraud.

To mark Fraud Prevention Month, the BC Securities Commission (BCSC) is encouraging investors to slow down and think before investing to avoid becoming the victim of a social media-based fraud.

The BCSC is growing increasingly concerned about sophisticated scams targeting people via social media and online dating sites. Fraudsters are using these platforms to manipulate people into establishing virtual friendships or romantic relationships and then requesting money for investment scams after building trust with the unwilling victim. Although the specifics of each scam may vary, many of them involve crypto assets.

New research from the BCSC highlights the risk of social media-based frauds, showing that a significant portion of Canadians are getting investment information online, seeing investment promotions online and considering or purchasing investments they learn about online.

Thirty-three per cent get investing information from social media at least once per week, and 9 per cent purchased an investment in the past year that they learned about from social media. Of those who recall seeing an online investment opportunity, 55 per cent said it was about crypto assets.

“You should always be extremely careful about unsolicited offers to invest on social media,” said Doug Muir, the BCSC’s Director of Enforcement. “Fraudsters are adjusting their methods to keep up with the digital world, but they’re using the same old ploys – playing on peoples’ emotions and exploiting their fear of missing out on the opportunity of a lifetime.”

The BCSC urges investors to do the following to help protect themselves:

  • Never invest based solely on the advice of someone you met through social media or a dating site. Make sure you know who you’re investing with.
  • Don’t get caught up in the hype and rush in. Take your time and think about the investment, and whether you’re prepared to lose it all.
  • Be skeptical about what you read on social media. Think about whether the investment is right for you and if it fits into your investment goals.
  • Don’t buy if you don’t understand the investment, asset or risks involved. If you can’t understand it and can’t get your questions answered, walk away.
  • Use a registered trading platform when buying crypto assets. Check the Canadian Securities Administrators’ National Registration Search to see if the entity is registered with securities regulators.

Investors can also help protect themselves from fraud by becoming a knowledgeable investor and learning the fraud warning signs. The BCSC helps British Columbians recognize and reject investment fraud, and urges them to report it to the BCSC when they see or suspect it.

This year, the BCSC is running a multi-media campaign focused on social media-based investment fraud during Fraud Prevention Month. The campaign features ads on television, radio, podcasts, billboards, transit, websites and social media – including two new platforms this year, Reddit and Twitch. The campaign personifies the emotional pull of FOMO – the fear of missing out. It reminds British Columbians to slow down and think before investing in order to protect themselves against investment fraud.

Anyone who believes they’ve been the victim of an investment fraud, or knows someone who has, should report it to the BCSC. The sooner the BCSC has the information, the sooner it can act.

About the survey

The national online survey of Canadians was conducted for the BCSC by Innovative Research Group. The survey, which was conducted in January 2022, interviewed 2,799 Canadians. The national sample was weighted to a sample size of 2,000 to be representative by age, gender, region, official language, education and investments.

Report a Concern

If you have any concerns about a person or company offering an investment opportunity, please contact BCSC Contact Centre at 604-899-6854 or 1-800-373-6393 or through e-mail at [email protected]. You can also file a complaint or submit a tip anonymously using the BCSC’s online complaint form.

InvestRight.org is the BC Securities Commission’s investor education website. Subscribe to receive email updates from BCSC InvestRight.

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