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BCSC Launches Campaign to Foster Confidence in Investing

This image of a woman looking uncomfortable as she reaches for an item in the fridge while her friends talk about investing is part of the BCSC's public awareness campaign that talks about the lengths people may go to to avoid investing conversations.
The BCSC has launched a new campaign to help British Columbians learn more about investing.

The BC Securities Commission (BCSC) is trying to dispel anxiety about investing through ads highlighting the humorous lengths people will go to avoid the topic.

The new “Evasive Maneuvers” campaign, which features radio, television and digital ads launching this month, seeks to raise awareness about how investing can help British Columbians plan for a better financial future.

BCSC research shows that nearly half of British Columbians are anxious about losing money on their investments. Previous BCSC research has shown that people felt that education could help reduce their uneasiness, with one out of five investors saying they would feel more confident if they had basic guidance.

“If you’re feeling intimidated or stressed about investing, you aren’t alone – anxiety is one of the main barriers people face when making investment decisions,” said Pamela McDonald, the BCSC’s Director of Communications and Education. “But the BC Securities Commission is here to help.”

The BCSC provides trustworthy and unbiased information and online tools through InvestRight.org, which helps investors understand their options, assess their risk tolerance, protect themselves against fraud, and keep track of fees.

InvestRight.org includes Get Started with Investing, a series of 11 mobile-friendly short videos, plus interactive tools and educational articles. Investors can also use an interactive tool to help people recognize whether they are an investor, a saver, or both.

People who identify as investors are more likely to understand the risks and benefits of their investments, have an understanding of the fees and charges associated with their investments, and be on track to meet their financial goals.

About the Surveys

The 2020 research was conducted for the BCSC by Innovative Research Group among a representative sample of British Columbians from June 22 to June 26, 2020. A total of 1,582 British Columbians aged 18 and over completed the survey. The results are weighted to a representative sample of 1500 by age and gender within each region of the province using the latest available census data to reflect the actual demographic composition of the population.

The 2018 Investment Anxiety in B.C. survey was part of an omnibus survey conducted by Innovative Research Group Inc. between January 11 and 16, 2018.

Report a Concern

If you have any concerns about a person or company offering an investment opportunity, please contact BCSC Contact Centre at 604-899-6854 or 1-800-373-6393, or through e-mail at [email protected]. You can also file a complaint or submit a tip anonymously using the BCSC’s online complaint form.

InvestRight.org is the BC Securities Commission’s investor education website. Subscribe to receive email updates from BCSC InvestRight.

More Resources

Get Started with Investing: The Basics

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