As 2025 comes to a close, we’re reflecting on a year filled with impactful initiatives designed to help British Columbians make informed investment decisions and protect themselves from financial harm. From tackling emerging market risks to embracing social media trends, here are some of the highlights that shaped our investor education efforts this year.
“We’re Not All F**ked”
Artificial intelligence (AI) is becoming increasingly sophisticated, making it easier for scammers to fool investors and tougher for investors to decipher fact from fiction. This year, the BCSC launched a new campaign that taps into fears around AI, and in a cheeky way, gives British Columbians tips for protecting themselves from AI-powered investment fraud.
“We’re Not All F**ked” is centered on an anthemic music video that details the insidious ways AI is being used in investment scams, while encouraging British Columbians to pause, scrutinize, research, and think critically before investing in pitches they see online. The campaign drives audiences to avoidAIscams.ca, a custom-built webpage that explains how AI is used in investment fraud, how to spot it, and how to report it.
A Conversation with BC Seniors Advocate Dan Levitt
Protecting seniors from financial exploitation remains a top priority for the BCSC. To mark World Elder Abuse Awareness Day (WEAAD) on June 15, we hosted an insightful conversation with the BCSC’s Pamela McDonald and BC Seniors Advocate Dan Levitt, spotlighting elder financial abuse and exploring practical ways to safeguard older adults from investment fraud.
Social Media that Sparks Conversations
Our social channels continue to be a hub for education and engagement. In an effort to increase investment literacy, we found ways to make investing approachable and relatable.
- International Dog Day brought a fun twist to our role as market watchdogs (get it?). Watch the short.
- The Trust Fall trend reminded investors why due diligence matters before making investment decisions. Watch the reel.
- When markets felt uncertain, the BCSC’s John Hinze explained why volatility happens and how to stay grounded. Watch the video.
- The BCSC’s Nicola Pfeifer highlighted how whistleblowers play a critical role in maintaining market integrity, and reminded British Columbians they can earn cash for tips. Watch the video.
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Connecting in the Community
Our team delivered presentations this year, meeting British Columbians where they live, learn, and invest – from the Vancouver Public Library to community Probus Clubs, universities, conferences, and community safety groups.
We also hosted our second Women and Investing Masterclass online to help our audience gain the knowledge and confidence they need to successfully navigate the world of investing. This masterclass is based on our Women and Investing resource.
Looking Ahead
As we move into 2026, we remain committed to equipping British Columbians with the investment knowledge and confidence they need to navigate an ever-changing landscape. Thanks for engaging with us, and keep an eye out for more exciting content next year.
Report a Concern
If you have any concerns about a person or company offering an investment opportunity, please contact BCSC Contact Centre at 604-899-6854 or 1-800-373-6393, or through email at [email protected]. You can also file a complaint or submit a tip using the BCSC’s online complaint form.
InvestRight.org is the BC Securities Commission’s investor education website. Subscribe to receive email updates from BCSC InvestRight.
